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Three Steps To Triple Your Adsense Earnings

If you're like nearly every Webmaster who has Google AdSense on your websites, you have undoubtedly been tempted by the AdSense Gurus who promise to teach you how to make a gazillion dollars a month with no extra work. While this of course sounds enticing, like everything else on the web; if it sounds too good to be true, it probably is.
Three Steps To Triple Your Adsense Earnings

Three Steps To Triple Your Adsense Earnings

I'm going to tell you up front, for free, what all the gurus charge $40 to $250 to learn.

Are you ready?

Are you sure you're ready to receive this earth shattering, mind blowing secret that will MAKE YOU MONEY RIGHT NOW!?

The secret is; There are no AdSense secrets!

Believe me, if there was a secret method to make thousands of dollars a month with little to no work, none of these gurus would go through all the effort to tell the world about it. They would exploit the secret themselves and sit in their walrus leather super massage loungers on their solid gold super yachts and laugh at all the poor saps following the rules

There are no AdSense secrets, just common sense and a couple of neat little ideas that you can implement that will increase the CTR (Click Through Rate) of the AdSense ads being served on your website. And an increased CTR means increased MIYP (Money In Your Pocket).

The first thing you must realize is that content is king. If your website does not have an abundance of keyword rich, search engine friendly content that provides a valuable service to your visitors, no amount of AdSense tweaking in the world will make a difference. There are far too many sites slapped together with the sole intention of generating AdSense income. In fact, for $40 or so on eBay, you can buy a CD with over 350 websites themed to high paying keywords and setup for Adsense. All you have to do is enter your AdSense information and sit back while the Mailman struggles to deliver the hernia inducing bags of AdSense checks to your doorstep.

This is a really cool fantasy, one I like to entertain almost as much as the winning the Lottery fantasy, but it just isn't going to happen. These sites have no original, valuable content. People who may be suckered into visiting one of the sites will see that in an instant, and view the Google AdSense ads as a desperate and annoying attempt at fooling them into clicking. If a live AdSense editor were ever to visit one of these sites, your AdSense account would be suspended quicker than you can say click fraud.

The underlying non-secret that all the AdSense gurus want to sell you is that if your AdSense ads look like content, and are tightly keyed to your own valuable, original content, you will see your CTR rate double at the least, and more likely triple or more.

I recently began implementing the three steps I am about to reveal to you, and my average daily CTR on one of my sites went from .86% to over 4% literally overnight. Now this is a new site, just under a month old and I only get around 100 visitors a day, but I went from $0.30 a day in AdSense revenue to an average of $6.00 a day in AdSense revenue. Now scale those numbers up to the amount of traffic an established site is getting, and you can see just how phenomenal of an increase this is.

1. Remove the AdSense Border. By default, the AdSense units are surrounded by a border with a text box at the top that says "Ads by Gooooogle". You goal is to work the AdSense units into your content as seamlessly as possible, so get rid of the borders. Now, Google won't allow you to delete the borders, but they do allow you to control the colors of nearly every element of an AdSense unit. Simply make the border the same color as the background of your website. This goes for the background color of the AdSense unit as well, change it to match the background color of your webpage.

2. Use Rectangular Box Sizes for your AdSense Units. Like most people, when I first started with Adsense, I primarily used the horizontal skyscraper, you know, the one that looks like a banner. The problem is people have developed an advertising sensory overload, they don't even see banner ads anymore, they visually tune them out. You need to make your AdSense unit blend in with your content, so use rectangular boxes. I get the best response with the 336X280 box size. Most languages are read from left to right, so try to place your rectangular AdSense unit in a table aligned to the right of your text.

3. It's all about the colors. Google gives you an incredible amount of leeway with the colors you can select for your AdSense units. Use this to your favor, in addition to changing the border and background color, change the link and URL color as well. Most people are accustomed to clickable links being blue, so make sure your AdSense links are blue, with one exception: if you use a different link color on your site, change the AdSense links to match that color. At the bottom of each AdSense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black.

Just follow these three simple guidelines and I assure you, your CTR will skyrocket. Keep adding more original, relevant content to your site, increase your targeted traffic, and watch your AdSense revenue explode.

There are many more AdSense techniques that will increase your CTR, but these three are the most important. Watch for future articles in which I explain the importance of positioning your AdSense units and how to track your AdSense campaigns using channels.

Where Adsense Should Appear

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
Where Adsense Should Appear
The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

Google PPC: Content or Search?

When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.
Google PPC: Content or Search?
There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.

Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.

Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.